What is Digital Marketing and why study digital marketing is it a great study option?
Learning about digital marketing comes with a million job prospects. Marketing is a significant part of a company’s success and there is always room to improve, meaning that this is a great sector to explore.
Experimenting with social media and writing content is also a great way to unleash your creative potential while still making sure that you can have a secure job that will always be in demand. The salary isn’t bad either, with a digital marketing manager in Australia earning an average pay of AU$81,000 .
The courses available in Australia include topics that you will definitely use over the course of your career in digital marketing, including SEO and customer analytics software. These can suit different learning levels, and mode of study.
Digital Marketing: What is it?
The methods and techniques you use to promote a product or service online, will fall under digital marketing. Just like traditional marketing, it’s main goal is to attract an audience and generate leads. Digital marketing has many domains including social media, search engines, email, etc. With time, the complexity and importance of digital marketing roles have also increased. As a digital marketer, you’ll be using multiple tools and techniques to promote businesses.
Here are some of the prominent digital marketing skills and their roles:
Search Engine Optimization
Google receives around 60,000 searches per second every day. People search on these platforms to get answers. And with the help of SEO, you can make sure that when they search for something related to your website, they find it.
Businesses are focusing on SEO to get more traffic for their websites. If your audience is huge, then you can have more customers as well.
Social Media Marketing
Social media platforms are a gold mine for digital marketers. Other social media platforms also have millions of users all across the globe.
These platforms let the marketers go where the audiences are. They can communicate with their prospects directly and create thriving followings for their brand.
Content marketing refers to the creation and promotion of valuable content for the audience. It helps in establishing trust in the audience and attracting new visitors.
All the content you see online, whether it’s a blog article or a YouTube video, is a result of content marketing. Brands are able to help their prospects by solving their real-life problems through high-quality content.
As a digital marketer, you’ll have to plan, create and promote the content for different brands. You’ll also have to identify which form of content would be perfect for the company as well as which platforms would suit it the most.
Companies use email marketing for both outbound as well as inbound marketing. They release ads on emails to reach customers where they are. And they create email newsletters for turning followers into customers.
As a digital marketer, you’ll have to increase the number of newsletter signups, create compelling content for the newsletters and convert the subscribers into customers.
Reasons to choose a Career in Digital Marketing:
Everything is getting digitalized. Companies in all sectors are focusing on developing a robust online presence.
And for that purpose, they are hiring digital marketers. In digital marketing career growth is also fast. That’s why so many people are opting for a career in digital marketing.
Here are a few other reasons why you should study this skill:
High Demand for Digital Marketers
Around 69% of companies were going to hire more marketers, according to a report by Marketing Hiring Trends.
The report also found that there is a considerable gap between the supply and demand of digital marketing professionals. The demand stood at around 59%, but the supply was only 19%.
It means companies are dying to hire digital marketers. And learning an in-demand skill never hurts. It only means that you can get better-paying jobs with more security after learning such a highly demanded skill.
Great Growth Prospects
Digital marketing skills will keep seeing an increase in demand in the near future. Why?
And that’s because the digital economy is growing 10x faster than the offline economy.
There are many reasons why digital marketing skills will keep rising in demand. Companies know how beneficial the internet and digital platforms are. Digital marketing lets them reach a wider audience, scale their business further, and generate more revenue.
Setting up a business online, running ad campaigns, developing content strategies are a few of the tasks a digital marketing expert does to provide such results.
But without trained digital marketing professionals, they can’t do these tasks. That’s why the demand for these skills will continue to increase.
Start Your Own Business (or Promote an Existing One)
Digital marketers have ample knowledge of multiple online tools and platforms. They can start websites, create products, and sell them to the targeted market.
If you study digital marketing skills thoroughly, you can start an online business yourself if you want. Or, you can even become a digital marketing consultant and start a freelancing business.
For people wanting to become entrepreneurs, learning digital marketing is imperative.
You’d be able to reduce the costs of your business’s promotion, target the right audience, and measure your progress better with the help of this knowledge.
Get Better Pay
As we mentioned earlier, there is a massive demand for digital marketing professionals. Because of the high demand, you can get better roles in the organization because of your expertise, which can help you enhance your salary.
Easy to Start a Career
If you want to become an engineer, you will need to get a degree in engineering. If you want to become a pilot, you will have to go to aviation school and get a license. But if you want to become a digital marketer, you will only need to study a short term course, practice the essential online marketing techniques, create a portfolio, and you’ll be good to go. If you want to start a new career, digital marketing would be a great choice.
The career opportunities in digital marketing are plenty, just take your chance!